After a successful career in finance, Victoria Flores founded a hair extension business. Although it was growing year after year, she couldn’t help but feel that something was missing.
“It was kind of working, but not the way we thought it should. My co-founder and I had a come to Jesus moment and we asked ourselves, ‘Where can we switch this? What’s the bridge to something else?’ We had the customers and we had the team—we just needed to make a pivot with a new product.”
That product ended up being CBD. Victoria and her partner were taking CBD to manage the stress of running their hair extension business and saw the potential in marketing it to women like them. Now, Lux Beauty Club creates high-end CBD products that are made in the USA with clean ingredients. With the existing customer base from her hair extension business, Victoria was able to make a seamless pivot into selling CBD beauty products and tinctures formulated to support sleep, fight anxiety, and enhance overall well-being—and she found an audience that wasn’t being served by existing CBD products that were already on the market.
Victoria’s advice to other women who want to make a pivot: “You mourn a loss when you pivot, but you have to have an honest conversation with yourself. Is this really working? Is it making a difference? Am I moving the needle? If not, it’s time to think about doing something else, and that’s okay.”